Driver Experience Research Panels

Panels recruit diverse drivers who share cabin feedback via video diaries, haptics wearables, and ride-along sessions. Engineers overlay telemetry to pinpoint where UX needs tuning.

Ship OTA Improvements

Insights feed directly into software release trains—adjusting ADAS alerts, UI layouts, or seat massage patterns—delighting customers between model years.

Strengthen Loyalty

Participants receive roadmap previews and exclusive beta features, turning them into brand evangelists.

Research panels keep vehicles evolving with real-world needs.